BLACK BOARD INTERNATIONAL
IN THE PRESS
MARKETING TO THE NEXT WAVE
OF NICHE MARKETS
Essence Magazine - Afrocentric Software
Multicultural Software Brings
Different Dynamic to Industry
Essence Magazine - Road maps to the information
superhighway abound
MATH IS A BLACK THING, SO IS SCIENCE, HISTORY AND
GEOGRAPHY
“It’s
important to believe in yourself”
SOFTWARE DOCUMENTS
AFRICAN ACHIEVEMENTS
TORONTO SUN February, 1995
By Ashante Infantry
“It’s important to believe in yourself”
Warren Salmon established Black
Board International, a black computer
network and software company, in 1991 after attending a black youth
conference at the University of British Columbia where challenges facing
black youth and the community were discussed.
“After that weekend, I wondered what would happen,” he
recalls. “I didn’t see the dialogue continuing. So I set
up a computer network to continue the dialogue and to address the issues
we were speaking about.”
Black Board International documents black culture and achievements.
Once linked to Salmon’s system, a wealth of information is at
hand: Learn the capital of Zaire, get a listing of black banks in Chicago,
discover where to find West Indian food in Ottawa, discuss Garveyism
with a penpal in California....The company offers an online service,
business, organization and event listings, a job bank, encyclopedia,
and electronic mail facility, as well as software instruction on African
contributions to the arts and sciences.
“This material can be used by anyone inside or outside the community
to help increase knowledge and understanding.” Salmon says his
business, has doubled in size every year since its inception. His clients
include individuals, businesses, school boards, government, non-profit
organizations and libraries, with 80% of his business originating in
the U.S.
“It’s getting better here, but the market there is so
much larger. In a city like Chicago, the Black population is double
all of Canada.” Salmon says the black community is about 25%
behind the average in terms of computer usage, which he considers a “definite
concern.” “A lot of that has to with access to computers
in the home or even exposure to them in the schools.”
Salmon intends to offer training and education programs to show people
how and why they can use computers. He encourages black youth to pursue
careers in science and technology, telling them: “It’s
important to believe in yourself. You can’t listen to anyone
else. Just prepare to work hard and be persistent.. He also passes
on the values his mother, Metro councillor Bev Salmon and his surgeon
father instilled in him about getting a good education and owning a
business.
The second-generation Canadian says Black History Month is important
because it addresses major challenges he faced growing up: “Not
feeling included in the material that was provided in the school system
and the negative portrayals in the media of people of African descent.”
“It’s good to have emphasis placed on African history
and heritage. It helps to increase knowledge and understanding....(but)
it shouldn’t be a one-month thing, it should be an everyday thing.”
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